Our mission is to empower you to become the best version of YOU. With the right support & the right tools, you can be whatever you want to be. To drive yourself towards achieving your goals. Believing that there is no limit to what you can do if you put your mind to it & conquer your fears.

Core Values

LOVE for self and others; JOY in family; PEACE in home and relationships; FREEDOM in finance and lifestyle; HAPPINESS in sharing and caring; LAUGHTER in everyday tasks; GRATITUDE every morning; and INTEGRITY in work and play.

Who am I?

Now I know that you are not here to read an essay on my background, so I will try to keep it short. You are more than likely here to find out how I found my “freedom”. Hopefully my story will inspire you to open your mind to the world of possibilities that lie beyond your challenges.

I am a South African, born in Namibia in 1976, raised on a farm in a small Karoo town called Cradock. Naturally I love the outdoors, animals & nature. Sadly, the farm is no longer in the family. But the day will come when my boys can run free on our own land back in SA. 

We currently live in Dubai which is great, but we miss mountains, forests, trees to hug & natural streams; mountain biking through these beautiful landscapes. It's a bit rough, rocky & ready in the desert for these activities - especially for my 2 young boys, Elih & Noah. My husband, Craig, did give the mountain bike a turn though. He almost got lost since the trails are not exactly clear - everything looks the same out there. 

I never finished college - enjoyed the freedom after boarding school too much. Instead, I started working in the corporate banking environment at the tender age of 20. Over the years I moved through various industries of interest to try my hand & accumulated a vast array of skills. 

I have always had an Entrepreneurial Spirit, & never stopped looking for a side hustle to bring in extra cash or hopefully grow into something bigger. I even tried my hand at an MLM company when my eldest was born. But, I was always selling my time for money, & just I never found that “this is it!!!” moment…

I lost my corporate job in Dubai at the end of 2018; after I had again sacrificed my soul for a salary & had absolutely zero to show for it. I was a broken girl... It took 6 weeks of filling my cup with family time back home to heal my heart; feel strong & confident enough to attack the job market. 

While job searching an online ad caught my eye. Something was different about this ad. It was fresh! It was new! I clicked & found myself super intrigued by what I read & heard. Of course I was skeptical. I was also not in the right headspace to understand & absorb the possibilities. I took a step back but remained subscribed so that I keep the information for a rainy day. Why the heck not?! As life passed & I focused on my new job, I forgot all about it!

When my youngest was born, I realised that I really did not want to go back to working full time. I had another chance to see my baby grow, & I didn’t want to miss it. So, during maternity leave I started searching for that side hustle again… then I remembered about that ad from months back. 

I immediately went to emails & was blown away by what I found! Why did I waste so much time?! I was ready to move forward in my life, to create something that is mine… that I can control… that I can put my heart & soul into knowing that I will be able to see and feel the rewards for my hard work.

This is the story of how I came to be here. The story of me stumbling upon “something special” one random day. Something that has completely altered the trajectory of our lives forever.

Behind the Scenes

A crazy bunch of South Africans that live in Dubai. We are on a mission to conquer the world as we know it, surround it with love & make it a better place.

Elih is a 5 year old Fireman (as of yesterday) & Noah is an "almost" 1 year old rugby player (judging by his weight and leg rolls :-)).

Craig is an avid mountain biker, explorer & dreamer. An incredible husband & loving father.

I am a soft hearted farm girl who loves exploring along with the family, reading great books, & socialising with great people around good conversation.

Bella & Moose are our 2 first born furry children. Our cats that followed us to Dubai, & they will follow us wherever else we go - to the kitchen, shower, bed, bath... They are special.

“Emancipate yourself from mental slavery. None but ourselves can free our minds.”

- Bob Marley

About - Behind the scenes